Here at This Is A Studio we pride ourselves on being a video podcast studio. In recent years, podcasting has become a popular medium for content creators and listeners alike. Podcasts have allowed for easy and accessible ways to consume audio content on a wide range of topics, from news and politics to entertainment and lifestyle. However, with the advancements in technology and the ever-evolving landscape of content creation, a new trend has emerged - video podcasting. In this blog post, we will explore the rise of video podcasting and discuss why it could be the future of audio content.

What is Video Podcasting?

Video podcasting is the practice of recording and distributing podcasts in a video format. It involves capturing the audio of a podcast recording while simultaneously recording the video of the hosts or guests during the recording session. The final product is a video that combines the audio content of the podcast with the visual component of the hosts or guests on screen.

Why is Video Podcasting Gaining Popularity?

1. Enhanced Engagement: One of the primary reasons why video podcasting is gaining popularity is because it enhances engagement. Video allows for visual cues, facial expressions, and body language, which can greatly enhance the communication between hosts or guests and their audience. This can lead to a more immersive and engaging experience for viewers, as they can see the emotions and reactions of the hosts or guests in real-time, which can help build a stronger connection with the content.

2. Diversified Content: Video podcasting also allows content creators to diversify their content. By adding a visual component to the audio content, hosts or guests can incorporate visuals such as images, slides, or videos to support their discussions or presentations. This can provide additional context and information to viewers, making the content more comprehensive and informative.

3. Expanded Reach: Video podcasting can also help expand the reach of a podcast. While audio podcasts rely solely on audio platforms, video podcasts can be distributed on various video-sharing platforms such as YouTube, Vimeo, or social media platforms like Facebook and Instagram. This opens up new avenues for reaching a wider audience, as video content is highly shareable and discoverable through search engines and social media algorithms.

4. Monetisation Opportunities: Video podcasting also presents monetization opportunities for content creators. Video platforms often offer options for ads, sponsorships, and partnerships, which can help content creators generate revenue from their podcasts. Additionally, video podcasts can be used to create complementary content, such as behind-the-scenes footage, bonus clips, or merchandise promotions, which can further monetize the podcast and support the growth of the content creator's brand.

5. Evolving Viewer Preferences: Viewer preferences are constantly evolving, and video content has become a dominant form of media consumption. According to a study by Cisco, by 2022, online videos will make up more than 82% of all consumer internet traffic. This suggests that viewers are increasingly leaning towards video content, and video podcasting can cater to this preference, providing a more visually appealing and engaging format for content consumption.

Challenges and Considerations of Video Podcasting

While video podcasting presents several benefits, there are also challenges and considerations that content creators need to keep in mind:

1. Production Requirements: Video podcasting requires additional production considerations compared to traditional audio podcasts. Content creators need to invest in equipment such as cameras, lighting, and editing software, and also need to manage the technical aspects of recording and syncing audio and video. This can add to the production time and effort required for creating video podcasts. Here at This Is A Studio we utilise both high end audio and video equipment such as Rode, Panasonic, Sony, Birddog and Blackmagic to record high quality content. This Is A Studio also offers editing services for both audio and video podcasts. 

2. Bandwidth and Hosting: Video files are much larger than audio files, which means they require more bandwidth and storage for hosting and distribution. Content creators need to consider the cost and logistics of hosting video files, especially if they are planning to upload them on multiple platforms or have